Friederike Hettinger:

Building strong innovation ecosystems around the world that facilitate technology transfer across borders; catalyze the development of new, high-tech based value chains and instill creativity, independence and the entrepreneurial spirit is her passion and fortunately her everyday work as the new Managing Director of TUM International GmbH.

Friederike has a Master’s degree in International Management and was studying, living and working abroad. Until recently, she worked as a Global Alliance Manager at PTC - a Boston-based Software Company focusing on IoT and AR applications where she was leading the Strategic Alliances with Management Consulting Companies (e.g. McKinsey, BCG) and Global System Integrators (e.g. Accenture, EY) across Europe. The creation, execution and management of the overarching alliance business plans and the resulting Go-to-market strategy and execution plan was her responsibility. Building partner trust, credibility and commitment in a VUCA world excites and motivates her every day.

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